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 Sequence CEO Vic Kulkarni Offers Thoughts On Globalization Of Tech Biz In Major Interview

SANTA CLARA, Calif. - Oct. 4, 2006 - Vic Kulkarni, president and CEO of Sequence Design, EDA technology leader in low-power design, is the featured interview in EDA Weekly, discussing his long career, the impact of globalization on business, and how Sequence is achieving success, particularly with its India R&D operations.

The full interview can be found online at:

http://www10.edacafe.com/nbc/articles/view_weekly.php?articleid=305386.


Among the highlights in Kulkarni's interview, conducted by one of the top U.S.

EDA correspondents, Peggy Aycinena, are:

  • So, we have learned that the very first thing you have to get rid of in the move to globalization is the concept of headquarters, say, on the ground in Silicon Valley. Today, for Sequence, the headquarters are wherever I am at the time. It is not a big, bureaucratic headquarters centered in Santa Clara. I have to go out and talk with my product teams all over the world. That's true globalization.
  • (Startup companies) must show a strategy for establishing distinct Centers of Excellence around the world. Nobody wants to fund a company anymore that's purely Silicon-Valley based.
  • In the EDA world, we are beginning to think about our customers' customers - and the solutions are a combination of IP, EDA tools, and focused customer consulting. People ask us, for instance, "Vic, can you help us design a low-power cell phone?"
  • . . . end customers, companies like ATI or ARM or Philips, are asking for standardization. And, this is one reason we are excited to have announced our support for the CPF, the Common Power Format. The end result will be to produce design intent in such a way that, frankly, no single company will have a monopoly.
A company with global reach, Sequence maintains sales, support, and R&D facilities in the United States, Japan, and in India. In the past five years, Sequence has invested Rs. 20 Crores (over $4.5 million) in its India-based R&D operations alone. Kulkarni has shown leadership and innovation in his establishment of a strong international corporate culture. The company has a growing customer base of multinational semiconductor companies in India, particularly in Bangalore's technology-rich environment, and has recently expanded its "Center of Excellence" in Noida's Logix Techno Park.
About Sequence
Sequence Design accelerates the ability of SoC designers to bring high-performance, power-aware ICs quickly to market. Sequence's power and signal- integrity software solutions give customers the competitive advantage necessary to excel in aggressive technology markets, despite the demanding complexity and time-to-market issues of nanometer design. Sequence serves over 150 customers worldwide, in application segments such as consumer, wireless, mobile computing, multimedia, cell phones, digital cameras, network-on-chip processors, and other power-sensitive markets. The company was named by Reed Electronics as one of the top 10 companies to watch in the electronics industry, and was recently selected as one of high-tech's Top 100 companies by siliconindia magazine. Sequence has worldwide development and field-service operations and is privately held. Please see sequencedesign.com.
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